Web & app personalization

Deliver unique experiences instantly

Leverage IPLocate's rich geolocation and IP intelligence data to personalize every visitor interaction, boost engagement, and drive conversions.

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Why web personalization matters more than ever

In today's digital landscape, users expect websites to understand their needs and preferences. Generic experiences lead to high bounce rates and missed opportunities.

Web personalization, powered by accurate IP geolocation, allows you to tailor content, offers, and interactions to individual users in real-time. The result? Increased relevance, deeper engagement, improved customer loyalty, and ultimately, higher conversion rates.

400%

return on investment by 7 out of 10 retailers who invested in customer experience personalization (Netcore 2024)

65%

of consumers say they are more likely to stay loyal when a company offers a more personalized experience (Salesforce 2025)

How IPLocate helps

Unlock powerful personalization with IPLocate

IPLocate goes beyond basic country detection. Our API provides 30+ enriched data points for any IP address, enabling you to create sophisticated and highly effective personalization strategies. From localizing currency and language to tailoring offers based on company type, IPLocate provides the reliable, real-time data you need.

Precise geolocation

Accurately identify user location, timezone, and more to deliver hyper-relevant local content.

City-level geolocation
Country, region, state, zip code
Time zone, currency code, calling code

Rich ISP and company intelligence

Access ISP data, IP to company information, and threat intelligence for nuanced personalization.

ISP name, country, and type
Company name and domain name
Company type
Personalization in action

Transform visitor journeys

Discover how IPLocate empowers you to create more relevant and engaging experiences across your website.

Speak their language

Automatically display your website in the visitor's local language and show prices in their native currency. Make global customers feel right at home, significantly reducing friction and building trust.

  • Detect user's country and preferred language.
  • Display prices in local currencies (e.g., EUR for France, USD for USA) using our currency code data.
  • Adjust date and time formats based on their timezone.

Smart forms & seamless sign-ups

Reduce form abandonment by pre-populating location fields. By auto-filling country, city, and postal codes, you make the sign-up or checkout process faster and more convenient for users, leading to higher completion rates.

  • Pre-fill country, region/state, and phone calling code in forms.
  • Shorten registration processes and improve user experience.

Geo-targeted offers & promotions

Deliver relevant promotions, advertisements, and event notifications based on a user's specific geographic location. Ensure visitors see offers they qualify for and content that resonates with their local context, dramatically boosting click-through and conversion rates.

Relevant testimonials & social proof

Build stronger connections by showcasing testimonials and social proof that resonate with your visitor's context. Display reviews or case studies from users in the same geographic area, company, or those using the same ISPs.

Why businesses choose IPLocate

Boost conversions & ROI

Deliver highly relevant content, offers, and experiences that resonate deeply with individual users. Personalized journeys powered by our accurate data directly translate to increased engagement, higher conversion rates, and a stronger return on investment.

Reliable data

Build your personalization strategy on a foundation of trust. Our high-quality, daily-updated IP intelligence ensures your business decisions are based on accurate, fresh information, leading to more effective customer interactions.

IP geolocation API

A truly free, free tier

Start personalizing for free with 1,000 requests per day. Access all our rich data points — no watered down plans. Seamlessly scale to higher volumes as your needs grow with our affordable pricing.

See pricing plans

Developer-first, easy integration

Get up and running in minutes with our straightforward API, clear documentation. Our platform is built for developers, by developers.

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Integrate in minutes

Start crafting smarter, more relevant experiences

Stop guessing and start personalizing. IPLocate provides the critical data you need to understand your audience and deliver web experiences that convert.

Get inspired

Learn how other businesses are using IPLocate to deliver personalized experiences.