Sell more across borders, lose fewer dollars
Empower your e-commerce business with IPLocate's precise geolocation and threat intelligence. Deliver personalized shopping experiences, combat fraud, and optimize global operations seamlessly.
Navigating the $6.8 trillion global e-commerce market
Global e-commerce sales are projected to exceed $6.8 trillion in 2025, with cross-border transactions representing a rapidly growing segment.
For e-commerce businesses and platforms, understanding a customer's geographic location in real-time is paramount. IP geolocation data provides the foundational insights needed to personalize the shopping journey, reduce cart abandonment, prevent billions in fraud losses, and ensure regulatory compliance.
75%
average shopping cart abandonment rate, often due to unexpected costs. (XP2 2024)
More than $48 Billion
lost to online payment fraud in e-commerce, and rising. (Juniper 2025)
80%
of consumers are more likely to buy if a site is in their native language (CSA 2025)
Unlock e-commerce success with precision IP data
IPLocate provides e-commerce businesses with granular, real-time IP intelligence to address critical challenges. Our API delivers over 30 data points, enabling you to enhance customer experience, secure transactions, and optimize operations globally. Move beyond basic IP lookups and tap into actionable insights.
Accurate geolocation & localization
Accurately identify user location, timezone, and more to deliver hyper-relevant local content.
Advanced privacy & fraud intelligence
Identify high-risk orders, detect proxy/VPN usage, and verify transaction legitimacy to reduce chargebacks.
Enhance every step of the customer journey
Discover how e-commerce businesses use IPLocate’s comprehensive data to create superior online shopping experiences, from initial visit to final purchase and beyond.
Localized shopping: prices, language & content
Instantly greet international customers with familiar pricing, language, and relevant product selections.
Displaying prices in local currency can increase conversion by up to 40%, and 76% of online shoppers prefer to buy from sites that provide information in their native language.
Geo-targeted marketing and promotions
Maximize marketing ROI by delivering personalized offers, advertisements, and shipping deals based on a user's geographic location. Ensure customers see relevant promotions, increasing engagement and conversion rates.
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Lightning-fast checkout
Reduce friction and increase conversion by pre-filling location fields and providing accurate, upfront shipping and tax calculations. Build trust and streamline the checkout process for international customers.
Proactive fraud detection & risk management
Use IPLocate's threat intelligence to identify and flag suspicious orders by detecting proxy/VPN usage, mismatches between IP location and billing/shipping details, and connections from high-risk networks.
High-risk order
Billing address is 6,590km away from IP location. Check the order manually.
Why e-commerce businesses thrive with IPLocate
Drive higher conversions
Personalized and localized experiences significantly boost sales. Customers are far more likely to complete a purchase when presented with their local currency, language, and relevant offers.
Slash fraud, secure transactions
Protect your revenue and customer trust with our advanced threat intelligence. Identify and block high-risk orders, detect VPN/proxy usage, and reduce costly chargebacks. IPLocate provides essential data to safeguard your e-commerce operations in real-time.
Fraud preventionOptimize & cut costs
Streamline complex e-commerce logistics. Ensure accurate shipping calculations, simplify tax jurisdiction identification, and automate compliance processes. Reduce manual errors and operational overhead, directly impacting your bottom line.
Start instantly, scale infinitely
Access all our powerful e-commerce focused data points — including city-level precision and threat intelligence — with 1,000 free requests daily. Our developer-friendly API ensures easy integration, allowing you to test, build, and scale your solutions affordably.
See pricing plansThe trusted IP intelligence platform for e-commerce
400M+ API requests per day
API requests per day, peaking at 15,000+ requests per second
<50ms average API response time
average API response time from our global network
99.99% average historical uptime
average historical uptime
100,000+ businesses and developers use our IP intelligence every day
businesses and developers use our IP intelligence every day
Start crafting smarter, more relevant experiences
Stop guessing and start personalizing. IPLocate provides the critical data you need to understand your audience and deliver web experiences that convert.
Get inspired
Learn how other businesses are using IPLocate to deliver personalized experiences.
FAQs
IPLocate provides highly accurate country, region/state, and city-level geolocation data, along with postal codes for many areas, which is essential for correct currency display and identifying tax jurisdictions. Our data is regularly updated for maximum precision.
We suggest using our IP geolocation data to pre-fill and pre-calculate, while allowing users to change the values if they need to.
Hundreds of businesses have leveraged our geolocation and threat intelligence data (VPN/proxy detection, known malicious IPs) to reduce chargebacks. By cross-referencing IP location with billing/shipping addresses, you can identify high-risk orders and implement stricter verification, thereby reducing fraudulent transactions and subsequent chargebacks.
IPLocate offers an API that is designed for easy integration into any e-commerce platform or custom website. We provide comprehensive documentation and ready-made client libraries for popular languages and frameworks.
The complexity of integration can vary based on your specific platform and the extent of customization required. Many e-commerce platforms also support apps or extensions that can facilitate such integrations.
By accurately identifying a customer's country, you can use IPLocate data to enforce shipping restrictions (for example, to sanctioned countries) or manage digital rights for products/services that have geo-based licensing. This is a key component in maintaining compliance.
IPLocate's API is designed for high speed and low latency, crucial for real-time applications like e-commerce checkouts. A single API call returns comprehensive data quickly, ensuring a fast user experience.